The on-line retailer Mailorama.fr was offering to hand out envelopes of cash to passersby in a marketing scheme to increase awareness and interest in the company. Increased awareness, indeed. Over 5,000 people showed up waiting for the Mailorama bus expecting their cash handout. When the company followed through when police authorities advised them to call off the promotion as they were concerned with the desperate mood of the crowd, complete chaos ensued resulting in a riot with toppled over cars in what is an otherwise quiet neighborhood. The company later released a statement saying that they were expecting a "well-behaved" middle class crowd to show up not the rowdy folk that took its place. I found this statement interesting, it's not as if they were giving away free tickets to the Opera. It's money! Of course it's going to attract all walks of life.
The reaction to the rescinded offer was completely irrational, to say the least. Crazier than toppling a car over because you didn't receive your free money is how the hell I am missed all of this insanity happening right outside my window!
3 comments:
the black girl in the rap video is my cousin :)
hahaha, I actually don't understand what the rap video is about? Why is it playing at the end??
well, quite obvious isn't it? "money money money money". i haven't really listened to it so I don't know what else is said. it's not like it's a good song anyways. how did you find it?
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